Account Executive, Trade Marketing in Miami, FL at Royal Caribbean

Date Posted: 11/25/2019

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Miami, FL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:
    11/25/2019

Job Description

POSITION SUMMARY:

Manage marketing programs for all Sales areas, including but not limited to Field Sales, Inside Sales, Incentive Sales, National & Corporate Accounts and the Travel Agent community. Coordinates and act as a liaison with Sales, Marketing, Fleet Operations and Revenue Management customers to manage the development of creative, flow of projects, approval of promotional materials and ad placement.  Responsible for ensuring consistency of message and image in all marketing programs and capturing efficiencies and synergies in program execution across all sales areas to drive demand and control costs.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Develops comprehensive, multidimensional marketing programs to drive maximum demand and sales results while ensuring the brand is represented appropriately through all cooperative program media: direct mail, newspaper, television, internet, etc.
  • Develops annual product marketing programs and assist in establishing annual brand objectives, strategies, and positioning for Sales
  • Proactively works across all areas involved in the development and execution of marketing and promotional programs, including Sales, Marketing, Revenue Management, Fleet Operations and Purchasing to ensure that programs convey desired messages, run on time and are cost-effective. Interacts with customers on the execution of marketing and promotional programs 
  • Ensures consistency of message and image in all marketing programs and capturing efficiencies and synergies in program execution across all sales areas to drive demand and control costs. Responsible for ensuring consistency of brand message and images in Retail/Store front travel partner locations.
  • Analyze potential travel partner client needs and coordinate the development, execution and follow-up of the sales portion of the strategies, including the development of programs, contests, incentives, flyers, etc.   Analyze Revenue streams and product needs to develop, execute and follow up with programs incentives, and/or contests
  • Develop Sales tools to support product focuses, new policies and procedures, etc.
  • Compile information & action plans from assorted Sales teams to provide up-to-date status of sales activities/efforts
  • Design, develop, manage and execute all Retail sales initiatives, including point of sale items, window displays, and as-needed requests per region and/or account. Coordinate items for annual National Sales Meeting and Regional Sales meetings as needed
  • Responsible for upload and maintenance of information on various web tools, including but not limited to CruisingPower and Intranet site

 

Job Requirements

QUALIFICATIONS:

  • BA/BS degree from an accredited college required, Sales, Advertising,
  • Marketing or Business focus plus one to three years experience in promotional/marketing programs or a combination of the two.
  • One to three years experience in promotional/marketing programs.
  • Cruise industry experiences a plus
  • Proficiency in PC and Mac environments a must, including use of Microsoft
  • Word, Excel and PowerPoint
  • Knowledge of InDesign a plus
  • Excellent written and verbal communication skills are necessary
  • Experience in managing multiple tasks
  • Strong customer service skills
  • Must be resourceful with a ¿yes, we¿ll make it happen¿ attitude
  • Ability to multitask in a fast paced environment & adaptable to constant change
  • Ability to meet deadlines.
  • Ability to solve practical problems & deal with a variety of variables in situations where only limited standardization exists.
  • Ability to use business and marketing knowledge to make decisions and get results
  • Ability to use multiple communication and interaction methods to collaborate effectively, obtain results and develop customer champions
  • Skilled in identifying commons needs across business areas, providing viable resolutions, and customer service 
  • Proficiency in communicating ideas, marketing and promoting concepts
  • Ability to manage multiple tasks

    It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. RCL and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.